Directed by Rupert Sanders for AMV
For budget reasons, Guinness faced a nine-month delay in making a new blockbuster ad in the famous ‘Good Things Come To Those Who Wait’ campaign. A low-cost, cross-platform campaign to keep their fans amused during the long wait was needed. So a drinker drumming his fingers seemed appropriate. The ad sparked a mini-craze, with over 37,000 Guinness fans making their own versions.
Concept, commercial and integrated campaign: Michael Durban and Tony Strong.