Who better to take days of crowd sourced footage and turn it into the ultimate Christmas documentary than Oscar winning director Kevin MacDonald. The resulting 50-minute film became the centrepiece of Sainsbury’s Christmas campaign the following year. The film was watched over a million times, making it more popular than the cinema release of the Hollywood blockbuster ‘Gravity’.
Creative directors: Tony Strong, Michael Durban.
Film creatives: Tony Strong, Michael Durban, Mike Hannett, Phil Martin.
Advertising creatives: Mike Hannett, Phil Martin, Colin Jones.