What better way to demonstrate the positives of Norwich Union changing it's name to Aviva than by making a film about celebrities who only found real success after changing their names. Walter Willis, Richard Starkey and Eleanor Gow (better known as Bruce Willis, Ringo Starr and Elle McPherson) helped us make the point. As Dame Edna Everage pointed out, Edna was a shy retiring little thing, but as Dame Edna she conquered the world.